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In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refer leads to one another.

Baton fills a critical gap by allowing companies to pass on leads they can't service—whether due to geographic limitations or specialization mismatches—to other businesses that can handle them. This approach not only helps companies monetize otherwise lost leads but also ensures that consumers receive the service they need from a trusted provider.

Phil underscores the importance of this business-to-business referral network in maintaining customer satisfaction and enhancing service coverage. He also shares valuable insights on the significance of word-of-mouth marketing, particularly in service industries.

He emphasizes that the foundation of successful marketing begins with delivering exceptional service that delights customers, making them more likely to spread the word without needing much incentive. Additionally, he advocates for businesses to implement robust referral programs to amplify their reach, noting that even with all the advanced tools and strategies, the core of marketing success lies in genuine customer satisfaction. Phil's approach ties back to Baton's business model, which leverages these human connections to create a scalable customer acquisition channel.

Finally, Phil discusses the challenges and surprises he has encountered as a business leader, particularly highlighting his growth from a people pleaser to a more decisive CEO. He reflects on the importance of embracing uncomfortable leadership roles and the realization that not every problem requires immediate attention—many issues resolve themselves over time. Phil advises aspiring entrepreneurs to take action without waiting for perfect conditions, stressing the value of authenticity and the importance of starting conversations with potential customers early to validate ideas and drive business growth.

Get in touch with Phil:
- Website: www.batonleads.com
- LinkedIn: https://www.linkedin.com/in/phil-kirkeiner-524a8440/

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